Cocktail recipe platform with a huge social following
Tipsy Bartender is one of the largest cocktail brands on the internet, with millions of followers across YouTube, TikTok, Facebook, and Instagram feeding a recipe site with thousands of drinks organized by spirit and occasion. My role is technical SEO, page speed optimization, and the redesign and ongoing upgrades of the site. That means making a large, ad-supported, video-heavy catalog load fast, keeping the recipe pages structured so search engines rank them, and modernizing the front end without breaking the traffic the business runs on.