Rocksalt

Rocksalt helps founders and executives build their personal brands by automating content creation and identifying relevant conversations across LinkedIn, Reddit, and Slack. My role is to build and maintain all of their Chrome extensions, which are core product rather than an add-on: they gather the LinkedIn, Reddit, and Slack data the platform needs to generate recommendations for each user. Everything downstream, the AI persona that drafts posts in your voice and the engagement suggestions that turn visibility into inbound pipeline, runs on what the extensions collect.